The Paper Hound Bookshop
The goal for this rebrand was to create a quirky and eccentric feel, which is accomplished through the detective dog illustration that serves as The Paper Hound's new mascot. He represents the anticipation of a new find that hides within shelves upon shelves of books. The tactility of a brick-and-mortar store paired with the act of digging for the perfect book become characteristic qualities of this rebrand for The Paper Hound.​​​​​​​
Branding, 2020